Last updated: 11 April 2026.
This privacy policy explains how Custom Brake Calipers collects, uses, and protects personal data when you visit this website, contact us, or ask us about our services.
Custom Brake Calipers is a Nottingham-based brake caliper refurbishment, servicing, colour change, and engineering business. If you have any questions about this policy or how your data is used, you can contact us at info@custom-brake-calipers.co.uk or on 07541 786256.
When you contact us through the website, we may collect your name, email address, phone number, subject line, and the contents of your message.
When you use the website, we may also collect technical and usage information such as pages viewed, referrer information, browser and device information, route/page interactions, and whether you clicked contact methods or service links.
We also store your analytics preference on this device so the site knows whether to enable or block optional Google Analytics tracking.
We use personal data to:
We generally rely on legitimate interests to respond to business enquiries, run the website, keep records, and improve our services. Where Google Analytics 4 uses optional analytics cookies or similar storage, we rely on your consent.
The site uses a small analytics preference record stored in browser storage and a cookie named cbc_analytics_consent so we can remember whether you accepted or rejected optional analytics.
We use Vercel Web Analytics to understand aggregate website usage, such as page visits and referrers. We also use Google Analytics 4, but only if you accept analytics. If you consent, Google Analytics 4 may record page views, route changes, service page views, service selections, CTA clicks, contact-method clicks, and successful contact form submissions.
Our Google Analytics setup is configured with send_page_view: false so page views are sent only by our own tracking logic, and with anonymize_ip: true. Google states that in Google Analytics 4 IP addresses are not logged or stored.
We do not use this website to build advertising audiences or send marketing emails through the contact form.
Current choice on this device: Not chosen yet
You can change your analytics preference here at any time:
We share data only where needed to run the website and handle your enquiry. This may include:
Some of our service providers may process data outside the UK. Where this happens, we expect appropriate safeguards to be used, such as contractual protections or other lawful transfer mechanisms made available by those providers.
We keep enquiry data only for as long as reasonably necessary to respond to you, provide any requested services, keep business records, and meet legal, tax, or accounting obligations. Analytics preference storage remains on your device until it expires, is replaced, or you clear it.
Depending on the circumstances, you may have the right to request access to your personal data, ask for correction or deletion, object to certain processing, ask us to restrict processing, or request transfer of data where applicable.
To exercise any of these rights, contact us using the details above. You also have the right to complain to the UK Information Commissioner's Office if you believe your data has been handled unlawfully. Their website is ico.org.uk.
We may update this policy from time to time to reflect changes to the website, our services, or legal requirements. The latest version will always be published on this page.
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